TWIST Brand Agent


Twist Curl Collective

Meet TWIST by Ouidad - an all-new,  game-changing curl care that puts moisture at the heart of everything and hustles as hard as you do.  We embrace real curls of all shapes and sizes - wavy, curly, or coily, we're here for it!  We are redefining the curl conversation to put moisture first, because moisture-balanced hair is what curls need to  thrive.


We're building a community of confident leaders who embrace their curls, express their authentic selves and have the entrepreneurial spirit and industry passion to launch a brand-new haircare line.

As a TWIST Brand Agent, you'll represent TWIST on campus and online. You'll act as a face of the brand and foster partnerships to help generate awareness of TWIST among the right communities. You'll spread the word through brand activations, sampling product and creating content to share your experiences with TWIST on social.


  • Seed TWIST products to target consumers, effectively communicating the benefits and unique positioning of TWIST haircare products.
  • Facilitate engaging and interactive activations on campus and online, to spark interest in the brand.
  • Build relationships with key organizations, businesses and campus leaders to identify collaborations and develop the curly community on campus.
  • Create compelling social content which infuses TWIST into your daily student lifestyle.
  • Be the eyes and ears in the field by providing influential insights and identifying future opportunities for the brand.
  • Share your work and impact regularly, with feedback reports on results and event content.

Collaborate with peer brand agents, the TWIST team and Archrival leadership.


  • A passion and knowledge about the beauty industry (ideally within haircare), including the latest trends and aspirational voices in this space.
  • Well-connected on campus and in your local community.
  • An eye for creating captivating social content and best practices to promote.
  • Self-described as bold, confident, and optimistic.
  • Take initiative to create new opportunities and proactively bring fresh thinking.
  • Enjoy getting to know others and connect authentically with a spectrum of people and experiences.
  • Embody responsibility, reliability and trust to thrive in an autonomous work environment.
  • Inspired by working with like-minded individuals and collaborate well with teammates.
  • Able to commit to 10 hours per week with flexible scheduling to accommodate evening and weekend events.

Archrival powers Field + Influence movements for the best companies in the world.

Archrival believes in the transformative power of putting the right people, in the right place, at the right moment. The people behind brands are what truly make them human, and thus creating an authentic connection between company and consumer. This is Human-Powered Marketing. Beauty By Imagination (BBI) is a client of Archrival. In this position, you will be an Archrival Agents employee while representing BBI and their new product TWIST.

Archrival stands to positively affect the diversity, equity and inclusion of youth culture creativity. We are committed to fostering a place a belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regards to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.


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